Some tricks of social networking of CWMALLS

Online marketing has become a hot phrase since the ecommerce appeared, and with the development of internet and ecommerce, more and more marketing methods have appeared besides the traditional ones like SEM, SEO, email marketing and RSS feeds, such as social networking, blogging, online favorites and bookmarking. Among all these methods, social networking seems to be the hottest one at present, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and so on, because almost all internet users cannot leave social network today. Thus for ecommerce corporations, how to take advantage of social network is of great importance.

CWMALLS, an ecommerce corporation specializing in leather garments has spent a lot of time and energy in social networking and achieved a good result. Let’s take a brief look at it.

Firstly, it lays stress on wishlist and photo sharing at many sharing sites such as ShopYourWay, Listly, Addwish, Juxtapost, Gentlemint, Polyvore, RebelMouse, Pinterest, Flipboard and so on. Through adding product information at these site to publicize it to all online users who may see it and click to its site, and it proves to be effective.

Secondly, it has an official account on YouTube to upload short videos of its products irregularly to show its newest dynamic to all the YouTube users. Until now it has more than 1,800 subscribers and many people have watched its videos. It chooses this publicity method because people prefer to see photos and videos rather than words nowadays.

Thirdly, it doesn’t give up the classic text publicity. It launches news daily at its official site, Facebook and Google+, and updates blogs irregularly at many blog sites like WordPress, Blogger, Edublogs, etc. in order to tell everyone the latest and important things of it.

The key of social networking is to spread the information everywhere people can reach and choose the way they can accept easily. And don’t forget to communicate with them as interaction can show your glamour better and make the marketing more unperceivable.



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

Dec 14,2016

Discovering more in original design

Original design, I bet you are not unfamiliar with this phrase which can be applied in every aspect of our life. Everything we use is designed originally except imitations from the appearance to the practicability. Original design is actually not so mysterious as you imagine, and it just comes from our actual needs in life. What it emphasizes is difference, so innovation and creation are inevitable. As a brand, it must be distinctive even unique from others if it desires to develop and gain much reputation. Although many businessmen know this, they are hard to achieve it because it requires a lot of cost, investment and painstaking efforts which may not gain equal returns. Thus imitating the existing brands and copying their designs are much easier to succeed. However, even if such business could gain success, it must be short-term and would be eliminated ruthlessly finally.

CWMALLS, an online garment brand devoted to original design and innovative design, specializes in various leather jackets/coats, leather shoes and leather bags. In order to offer consumers original and distinctive products, it invites designers from all over the world especially America and Europe. Though there are only minor differences between some products, it aims to provide more options to consumers in case they are unsatisfied with some details. Just as Charles Eames put it "The details are not the details. They make the design." Each detail reflects the designer’s idea. But comparing with other brands, they are quite distinctive and several categories are really unique in the world. What’s more, some of the designs have applied for patent. It is worth mentioning that it offers custom made service of leather jackets/coats, which complements each other with original design as it can not only provide custom size but also change the details you request. It aims at offering consumers the best shopping experience and meeting their personalized requirements.

As a saying goes “Designs come from life”, original designers find the needs in life and then change them into designs to make life better. That’s what original design matters. Let’s support original design together and create a more beautiful life!



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

Oct 22, 2016

A black-and-white boot beyond imagination

Which two colors in your opinion are the most matched or the most compatible when put together? From my point of view, they are black and white. Maybe the majority of you will agree with me. Black is the darkest color while white is the brightest one, which are two extremes of color. The more contrastive they are, the more inseparable they will be. Therefore, countless things in our life are made up of these two colors especially in garment area. Nevertheless, black-and-white leather shoes are seldom found not to mention such leather boots. Here I’d like to introduce a black-and-white leather short boot to you and freshen your eyes.



Now you can refer to the above picture, what’s your first impression of it? Quite obvious black and white contrast heaves in sight, right? Different from ordinary zebra pattern that is alternate black and white, it’s divided into two parts where white is held essential with black as a supplement. Such primary and secondary designs are more artistic especially with the irregular curves. Then the shining metal pointed toe catches our eyes. This unique design makes the boot more noticeable and handsome. Accompanying the metal toe, there are metal decorations along the curve, making the whole boot more magnificent and coordinated. For easy putting on and taking off, it has a zipper on the side. Having learned about its design and appearance, you shouldn’t view it as merely a vase, namely, impractical. It can not only be a perfect choice for parties and balls but also be a wise option for daily wear. The high quality leather and sole will keep your feet comfy and dry after a whole day’s walking. Reading here, have you been appealed to it?

Vikrmn, an Indian writer, once wrote in his work, “The most colorful thing in the world is black and white, it contains all colors and at the same time excludes all.” Actually in the eyes of many people, black and white are not as simple as they seem to be, which depends on your aesthetic and ideology. So does the boot.



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

July 8, 2016

Woven Leather Loafers —— The Art of Walking

Speaking of art, do you think of some famous paintings, sculptures and architectures at the first time? Yes, that’s what the majority of people will do. But have you ever thought what you wear every day can also become an art? Nowadays the aims of our selection of dress are not only comfort and  practicability but also beauty, personality, even artistry. Actually, art has turned into an attitude toward life.
Mr. Lagerfeld, designer of leather loafers series of CWMALLS COMMODITY, has launched two kinds of men’s woven leather loafers recently. The following pictures are his manuscripts.


They are both made of hand woven, which has a high demand of craftsmanship and carefulness. Let’s look at the material objects now.



The first kind is made of pure-color woven, which seems comparatively  plain. However, it has a sense of hierarchy with the large or small rectangles, making it different from other ordinary woven shoes. The second type is pretty colorful, doesn’t it? It can give everyone a visual impact at the first sight. Then you may be surprised by its complex and exquisite workmanship. In addition, it adopts the classic lace-up design, making it more fitted to wear. To some extent, it seems just like a sandal because it has a lot of interspace, which is very breathable and cool to wear. What’s more, it’s unnecessary to concern about the comfort of them. They employ flat rubber outsoles, which are as lithe as the photos show.



To show your fashion taste, you’d better not wear socks when wearing these loafers. Also rolling up your trousers a little and baring your ankles could be much better. After my introduction of the woven leather loafers, have you formed a new concept of dressing and art? If not, you can just try one of them and experience it in person. Believe me, it will not let you down.



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

June 29, 2016

Search for your unique sandals

Sandals, which are necessary in women’s summer, are more diverse than any other types of  women shoes. From strappy to stiletto, even a sole with a strap can become a sandal. The more simple it is, the cooler it will be, right? Maybe that’s right, however, what the majority of women pursue is not just coolness and comfortableness, personality as well as uniqueness might be more significant.



Mrs. Giannini, a fashion designer of women sandals series of CWMALLS COMMODITY, once said” I have studied women’s wearing habits and psychology for over ten years. There are too many simple and stylish sandals in the markets now, which are seemingly various but of a largely similar category in reality, so I decided to design a completely different style to enrich the sandal market.” Her works have been launched recently, which show a style of exoticism. Let me introduce one of them to you.



This is her manuscript of the fringe wedge sandal, a little complex? That’s the original design which has applied for design patent.



That’s the material object. The color of floral fringes is very bright, which is consistent with the atmosphere of hot summer. Besides, it adopts wedge heel that is quite popular with the young these years. Wearing it, you will not only feel comfortable, but also be stylish. What’s the most outstanding is the design and techniques of the floral fringes. They are laser-cut which is of high technology and can make patterns more smooth, subtle and exquisite. The other parts of sandal are all handcrafted. Therefore, every sandal can be viewed as unique. Reading here, have you been tempted? If you have and desire to learn more about it as well as her other works, you can go to this website (http://www.cwmalls.com/shoes/women-shoes.html) for reference.



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

May 12, 2016

Pay attention to your appearance from your dress shoes

Do you have such a mindset about dress shoes that only women need to wear diverse and beautiful dress shoes while men’s style of dress shoes is not necessary to be distinctive? If you do think so, you may lack the pursuit of fashion to some extent. Actually, men’s appearance is as important as women’s, which is directly related to your impressions given to others. Therefore, men should pay attention to your dressing from now on. Here I would like to talk about dress shoes with you.

Paul Andrew, an English footwear designer, believes that a new breed of men’s shoe is centered on a modern, comfortable approach to footwear that is neither too splashy nor too staid.“ I don’t want a super-classic shoe, and I don’t want a tricky shoe with studs and wacky embroidery. I just want a beautiful toe shape on a construction that’s easy and wearable, and simultaneously has a modern look and doesn’t look too old man,”he explained. His ideas are consistent with Mr. Lagerfeld’s, who is the designer of CWMALLS COMMODITY ’s men’s dress shoes series. Mr. Lagerfeld has recently designed a series of dress shoes based on this idea. Among this series, a pair of laser-cut pointed toe dress shoes is the most outstanding. You can look at the following pictures. It is made from



natural and premium calfskin leather, which has quality assurance. In addition, have you found that there is a pattern on each shoe’s toe? That pattern is laser-cut, which is of high technology and can make patterns more smooth, subtle and exquisite. It adds elegance, luxury and fashion to the dress shoe. More significantly, this dress shoes have applied for design patents, meaning that they are originally designed and unique. If you want to be distinctive from others, you shall not miss this dress shoes. More details of dress shoes can refer to CWMALLS COMMODITY (www.cwmalls.com)



Written by Lydia

Freelance writer, columnist

Lydia@cwmalls.com

May 11, 2016

Do you want a pair of dress shoes?

As is known to all, every girl dreams of owning a pair of crystal shoes just like Cinderella and then finding her true love. But this is just a fairy tale which won’t come true in reality. However, there might be some dramatic scenes like this: when you take part in a party, you may be attracted by a beautiful or handsome dancer; or reversely you are the dancer that attracts others. To achieve this effect, what you need is not only the superb dancing skills but also an attractive ensemble. Apart from shining clothes, a pair of dress shoes is also an important factor. It is easier for women to choose, because a pair of pretty high-heeled shoes is enough. While men will have a difficulty in selection, “Should I wear leather shoes or casual shoes?” In my opinion, a pair of dress shoes is the best choice, especially an unique and personalized one.



Here I’d like to make a recommendation to you, gentlemen. Please look at this picture, what’s your feeling on sight of it? I was astonished when I saw it for the first time. Not only of the blue color, but also of the exotic zebra print. How can the two elements be mixed together? The designer of it must has a bold and wild heart. Anyway, it caught my eyes successfully at one sight and that’s enough. Besides, it has other highlights. On the tiptoe is a special decorative metal whose pattern is a flying eagle, which simulates your dancing action vividly. In addition, there is a metal of tiger shape on the upper that foils your masculine physique greatly and gives others a feeling of king. What nice designs! And a little height of heel will contribute to your dancing and your comfort. It’s really a wonderful shoe to wear in parties from my point of view.

Have you been attracted and wanted a try? Just take an action and you will be the focus in parties. More details of these dress shoes and other designer leather dress shoes, you can refer to CWMALLS COMMODITY (www.cwmalls.com).